Don’t Forget Your Business When Doing This Year’s Spring Cleaning
It’s that time of year when we all start looking forward to again getting outside and enjoying the nice weather and the warm weather activities that making living and working on Delmarva so great.
But it’s also time when most of us put “spring cleaning” on our daily and weekly to-do lists. After several months with the windows closed, the heaters running and basically hibernation ensuing, it’s time to give our homes a thorough cleaning.
But if you own a small business, it’s also a perfect time to evaluate where you are and what you can do better in the coming weeks and months.
In that realm, we’re going to today explore a few tips for spring cleaning as it relates to your business.
Let’s take a look…
Clean Up Your Website. If your website has been stagnant for awhile, or not updated as frequently as it should be, this is a perfect time to give it a little extra TLC. Make sure all your links are active, post a new blog or two and rework information that viewers see upon visiting your site. Also remember that your site should be easy to navigate, so spend a little time making sure that this is indeed the case. Your website is the first impression many people get of your company, so make sure it’s a good one.
Clean Out That Inbox. Answering emails in a timely fashion can sometimes prove to be a daunting task, and one that can easily get away from us. Take advantage of your “spring cleaning” time to get caught up on whatever has been piling up in your inbox. You’ll feel a lot better once that task is done and you can start fresh with a big fat “0” in your unread messages category.
Get Social. In today’s electronic age, creating and then expanding your social media presence is more important than ever before. If you don’t want to do it yourself, hire someone to do it. More people are being introduced and then following companies these days via their social media outlets, and you certainly don’t want to miss out on this possible revenue stream. Take a little time this spring to make sure your presence in these areas is efficient and complimentary to your company’s needs and objectives.
Consider Security Measures. This is relevant for both your physical office space, as well as your online space. The world is unfortunately filled with people who like nothing more than stealing what is valuable, be it physical items or virtual ones. So in addition to those locks on your doors and that hi-tech alarm system, also consider investing in some anti-hacking software that will keep your website safe and sound. Again, spring is a good time to undertake this task.
Inventory Assessment. Just as spring is a good time to hold those yard and/or garage sales, it’s also a good time to take account of your inventory. Most businesses on Delmarva pick up in the spring and summer months, so it’s a good idea to do this before that high season begins. Take a day or two and record what you have on hand and what you may need in the coming weeks and months.